Pokémon cards are hotter than ever – collectors, players and investors are driving demand across Europe. Many also see the potential in starting a trading card store that offers more TCG products such as One Piece, Lorcana and sports cards. Want to start your own Pokémon or trading card store? Here we go through everything you need to consider as a retailer – from business registration to how to find a reliable distributor.
Step 1: Choose the type of store you want to start
Before you start trading in Pokémon cards and other collectible cards, you need to decide how you want to sell:
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Online store via Shopify or WooCommerce, for example
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Physical store or pop-up
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Multi-platform – Tradera, Cardmarket, Facebook or events
Many people start online to keep startup costs down. You can also combine multiple channels to reach more customers.
Step 2: Start a business
To become a reseller, you need a registered company:
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Register a sole proprietorship or limited liability company via verksamt.se
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Obtain F-tax and VAT registration
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If you are going to import products from abroad, apply for an EORI number through the Swedish Customs.
Step 3: Find a Pokémon and Trading Card Distributor
The key to profitability lies in finding a reliable wholesaler with good margins.
What you should look for:
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EU warehouse
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Low MOQ (Minimum Order Quantity)
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Access to new releases and preorders
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Fast and reliable deliveries
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Access to accessories such as sleeves, binders and graded products
At Aquitaz, we offer Pokémon cards and other trading cards at wholesale prices for stores and e-retailers throughout the EU.
Apply directly at: www.aquitaz.se/pages/b2b-page
Step 4: Plan your assortment
Start with products that sell quickly:
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Booster boxes (Japanese and English)
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Elite Trainer Boxes (ETB)
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Trading cards – singles or graded
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TCG accessories like sleeves, toploaders, binders
If you want to broaden your range, consider including other popular trading cards such as Lorcana, One Piece or Dragon Ball.
Step 5: Sell and promote your store
When you're ready to sell, make sure you're visible where your customers are:
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Create a presence on Instagram and TikTok
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Optimize your online store for Google (SEO)
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Share your products in relevant groups and forums
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Offer welcome packages or discounts to your first customers
Step 6: Scale up your business
Once you see what works, you can start scaling up:
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Order larger volumes for better purchase prices
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Add more sales channels (Amazon, eBay, events)
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Start taking reservations and build loyalty with your customers
Summary
Starting a Pokémon store or trading card store is entirely possible for both new and experienced entrepreneurs. With the right strategy and a reliable distributor, you have a good chance of building a profitable business.
Do you want to buy Pokémon cards or other trading cards at wholesale prices?
Apply for a B2B account with us at: www.aquitaz.se/pages/b2b-page
We offer:
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Fast deliveries
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EU warehouse
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Low MOQ
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Support for both new and established stores
